Hyperfeminity and genderless fashion
“Hyper femininity” focuses on delicate, princess-like designs characterized by fitted designs, ruffles, lace, and plenty of bows! Elements from “Barbie core” and “ballet core” are central to this aesthetic, often featuring fabrics and pastel tones. Accessories play a big role, with statement jewelry, hair accessories, and designer bags completing the look. This style draws a lot of inspiration from glamorous and feminine K-pop icons like Jang Won-young, who also complements the ethereal viral “Douyin makeup” style, which leans into the shimmer and glitter.
Another emerging trend is “genderless fashion,” which blurs the traditional gender boundaries. Key items in this style include oversized jackets, baggy trousers, and unisex tees, creating a relaxed, androgynous look. These pieces are often styled with muted tones such as black, grey, beige, and earth shades. The “Bloke Core” style, inspired by British soccer culture, brings a colorful and playful twist to genderless fashion with jerseys and denim shorts. Influencers on Douyin have been huge in promoting genderless fashion, which led to a spike in searches and interest in genderless fashion on platforms like Douyin and Xiaohongshu (often referred to as China’s version of Instagram).